{"id":1091,"date":"2024-01-23T13:00:27","date_gmt":"2024-01-23T13:00:27","guid":{"rendered":"https:\/\/tempmail.pw\/blog\/?p=1091"},"modified":"2025-08-24T07:19:58","modified_gmt":"2025-08-24T07:19:58","slug":"real-estate-marketing-emails-out-of-the-spam","status":"publish","type":"post","link":"https:\/\/tempmail.pw\/blog\/real-estate-marketing-emails-out-of-the-spam\/","title":{"rendered":"How to Keep Your Real Estate Marketing Emails Out of the SPAM Box"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tempmail.pw\/blog\/real-estate-marketing-emails-out-of-the-spam\/#Why_Emails_Get_Sent_to_Spam\" >Why Emails Get Sent to Spam?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tempmail.pw\/blog\/real-estate-marketing-emails-out-of-the-spam\/#7_Tips_to_Keep_Your_Real_Estate_Marketing_Emails_In_the_Inbox\" >7 Tips to Keep Your Real Estate Marketing Emails In the Inbox<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tempmail.pw\/blog\/real-estate-marketing-emails-out-of-the-spam\/#1_Use_Relevant_Subject_Lines\" >1. Use Relevant Subject Lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tempmail.pw\/blog\/real-estate-marketing-emails-out-of-the-spam\/#2_Personalize_Your_Emails\" >2. Personalize Your Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tempmail.pw\/blog\/real-estate-marketing-emails-out-of-the-spam\/#3_Use_Double_Opt-In_sign-ups\" >3. Use Double Opt-In sign-ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tempmail.pw\/blog\/real-estate-marketing-emails-out-of-the-spam\/#4_Maintain_List_Hygiene\" >4. Maintain List Hygiene<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/tempmail.pw\/blog\/real-estate-marketing-emails-out-of-the-spam\/#5_Limit_Email_Frequency\" >5. Limit Email Frequency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/tempmail.pw\/blog\/real-estate-marketing-emails-out-of-the-spam\/#6_Ensure_Proper_Authentication\" >6. Ensure Proper Authentication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/tempmail.pw\/blog\/real-estate-marketing-emails-out-of-the-spam\/#7_Watch_Your_Complaint_Rates\" >7. Watch Your Complaint Rates<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/tempmail.pw\/blog\/real-estate-marketing-emails-out-of-the-spam\/#Dont_Let_Your_Emails_Vanish\" >Don&#8217;t Let Your Emails Vanish<\/a><\/li><\/ul><\/nav><\/div>\n<p>We&#8217;ll share proven strategies to <strong>keep your real estate marketing emails out of the spam box<\/strong>. We&#8217;ll also highlight common pitfalls that can cause emails to be flagged. Implementing these spam-blocking tactics and best practices will improve your email deliverability. Let&#8217;s maximize your inbox placement!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Emails_Get_Sent_to_Spam\"><\/span>Why Emails Get Sent to Spam?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, it&#8217;s helpful to understand why emails get sorted as spam:<\/p>\n<ul>\n<li>Spam trigger words &#8211; Certain words in the subject line or body frequently cause emails to be flagged. Examples are &#8220;free,&#8221; &#8220;act now,&#8221; &#8220;sale,&#8221; etc.<\/li>\n<li>Bad sender reputation &#8211; Factors like high complaint rates and low engagement hurt a sender&#8217;s reputation.<\/li>\n<li>Suspicious links &#8211; Too many links or shady-looking URLs raise red flags.<\/li>\n<li>Image-heavy design &#8211; Emails with minimal text and heavy image use often go to spam.<\/li>\n<li>Purchased email lists &#8211; These lists notoriously contain inactive emails and spam traps.<\/li>\n<li>Formatting issues &#8211; Problems with HTML, images, etc. can indicate a spam email.<\/li>\n<li>Lack of personalization &#8211; Generic, impersonal messages seem more spammy.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1093 size-full\" src=\"https:\/\/tempmail.pw\/blog\/wp-content\/uploads\/2024\/01\/tips-to-keep-your-emails-in-the-inbox.png\" alt=\"tips to keep your emails in the inbox\" width=\"650\" height=\"200\" srcset=\"https:\/\/cdnserver.tempmail.pw\/blog\/wp-content\/uploads\/2024\/01\/tips-to-keep-your-emails-in-the-inbox.png 650w, https:\/\/cdnserver.tempmail.pw\/blog\/wp-content\/uploads\/2024\/01\/tips-to-keep-your-emails-in-the-inbox-300x92.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Tips_to_Keep_Your_Real_Estate_Marketing_Emails_In_the_Inbox\"><\/span>7 Tips to Keep Your Real Estate Marketing Emails In the Inbox<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are proven techniques to avoid the spam box fate. Follow these 7 tips for better email deliverability:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_Relevant_Subject_Lines\"><\/span>1. Use Relevant Subject Lines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your email&#8217;s first impression is determined by its subject line. <a href=\"https:\/\/www.fortinet.com\/resources\/cyberglossary\/spam-filters\" target=\"_blank\" rel=\"nofollow noopener\">Spam filters<\/a> analyze subject lines to evaluate content and sender legitimacy.<\/p>\n<p>Some common subject line mistakes include:<\/p>\n<ul>\n<li>Using ALL CAPS and excessive punctuation<\/li>\n<li>Making unbelievable claims like &#8220;Earn $10,000 in one week!&#8221;<\/li>\n<li>Including spam trigger words like &#8220;free,&#8221; &#8220;sale,&#8221; &#8220;win,&#8221; etc<\/li>\n<\/ul>\n<p>The solution? Craft compelling subject lines that communicate value, like:<\/p>\n<ul>\n<li>&#8220;Get Your Home Sold Faster with These 5 Simple Staging Tips.&#8221;<\/li>\n<li>&#8220;Buying Your First Home? Here&#8217;s a Checklist to Keep You on Track&#8221;<\/li>\n<\/ul>\n<p>Relevant, benefit-focused subject lines build trust and beat the spam filters.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Personalize_Your_Emails\"><\/span>2. Personalize Your Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Personalized emails look less spammy because they show the sender knows the recipient.<\/p>\n<p>Ways to personalize include:<\/p>\n<ul>\n<li>Adding first names with merge tags<\/li>\n<li>Including customized content based on location or interests<\/li>\n<li>Following up on previous conversations<\/li>\n<\/ul>\n<p>Even a simple &#8220;Hi [First Name]&#8221; personalizes your outreach. Sending one generic email to your entire list is more likely to get flagged. Segment your lists and customize the messaging.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Double_Opt-In_sign-ups\"><\/span>3. Use Double Opt-In sign-ups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some real estate agents just add any lead or contact to their email list without permission. But this increases complaints, spam flags, and unsubscribes.<\/p>\n<p>Instead, use double opt-in signup forms. This means contacts:<\/p>\n<ol>\n<li>Voluntarily give you their email<\/li>\n<li>Confirm they want to subscribe after getting a confirmation email<\/li>\n<\/ol>\n<p>Double opt-in helps ensure engaged subscribers who want your emails. Your messages will be welcomed, not marked as spam.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Maintain_List_Hygiene\"><\/span>4. Maintain List Hygiene<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bad list hygiene is sending to bounced email addresses or people who unsubscribed. This signals to spam filters that you&#8217;re not carefully managing your list.<\/p>\n<p>Follow these list of hygiene best practices:<\/p>\n<ul>\n<li>Remove hard bounces and repeat soft bounces<\/li>\n<li>Honor unsubscribe requests immediately<\/li>\n<li>Scrub purchased or rented lists before sending<\/li>\n<li>Segment based on engagement and relevance<\/li>\n<\/ul>\n<p>Proactively keeping your lists clean minimizes spam flags.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Limit_Email_Frequency\"><\/span>5. Limit Email Frequency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bombarding someone with multiple emails a day will likely cause them to report you as spam.<\/p>\n<p>Stick to the recommended sending frequencies per subscriber segment:<\/p>\n<ul>\n<li>Active leads: 1 email per week<\/li>\n<li>Existing clients: 1-2 emails per month<\/li>\n<li>Inactive contacts: 1 email per quarter<\/li>\n<\/ul>\n<p>Monitor engagement levels and further limit sending if open\/click rates decline at higher frequencies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Ensure_Proper_Authentication\"><\/span>6. Ensure Proper Authentication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lack of email authentication is a top reason deliverability suffers. Authentication confirms you own the domain you&#8217;re sending from.<\/p>\n<p>Be sure to properly configure:<\/p>\n<ul>\n<li>SPF records<\/li>\n<li>DKIM signatures<\/li>\n<li>DMARC policies<\/li>\n<\/ul>\n<p>Work with your email service provider to ensure authentication is correctly set up. This authenticates your sending domain.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Watch_Your_Complaint_Rates\"><\/span>7. Watch Your Complaint Rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A high complaint or spam report rate kills deliverability. Ideally, keep complaints below 0.1% &#8211; that&#8217;s 1 complaint per 1,000 emails sent.<\/p>\n<p>If your complaint rate exceeds 0.5%, take immediate action by:<\/p>\n<ul>\n<li>Assessing and improving your email relevance<\/li>\n<li>Limiting sending frequency<\/li>\n<li>Reconfirming consents<\/li>\n<li>Cleaning your mailing list with <a href=\"https:\/\/tempmail.pw\/blog\/best-free-email-validators\/\">email validators<\/a><\/li>\n<\/ul>\n<p>Lowering complaints establishes you as a trusted sender.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_Let_Your_Emails_Vanish\"><\/span>Don&#8217;t Let Your Emails Vanish<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Getting your real estate marketing emails automatically sorted as spam sabotages your communication. However, implementing spam-blocking strategies will keep your messages in the <a href=\"https:\/\/tempmail.pw\/\">primary inbox<\/a>. Following these best practices builds your credibility as a sender. This will dramatically improve email deliverability so your messages are opened and read.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ll share proven strategies to keep your real estate marketing emails out of the spam box. We&#8217;ll also highlight common pitfalls that can cause emails&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"_links":{"self":[{"href":"https:\/\/tempmail.pw\/blog\/wp-json\/wp\/v2\/posts\/1091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tempmail.pw\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tempmail.pw\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tempmail.pw\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tempmail.pw\/blog\/wp-json\/wp\/v2\/comments?post=1091"}],"version-history":[{"count":0,"href":"https:\/\/tempmail.pw\/blog\/wp-json\/wp\/v2\/posts\/1091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tempmail.pw\/blog\/wp-json\/wp\/v2\/media\/1092"}],"wp:attachment":[{"href":"https:\/\/tempmail.pw\/blog\/wp-json\/wp\/v2\/media?parent=1091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tempmail.pw\/blog\/wp-json\/wp\/v2\/categories?post=1091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tempmail.pw\/blog\/wp-json\/wp\/v2\/tags?post=1091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}